Adobe launches AI video tool
Adobe introduces Firefly Video Model, an AI tool for generating and enhancing video clips, with pricing starting at $9.99 for 20 clips per month.
[:en]Photo: Reuters[:]
Adobe on Wednesday released the first public version of an artificial intelligence tool that can generate video clips, revealing how much it will cost, but said it would not set prices for mainstream users such as studios until later this year, reported by Reuters.
The Firefly Video Model, as Adobe calls the service, will compete with Sora, a model developed by ChatGPT creator OpenAI, and startup Runway, both of which currently offer video generation services. Facebook owner Meta Platforms has also developed an AI model for video creation, but did not give a timeline for when it will be released.
Adobe Firefly Video Model
Adobe’s model differs from its competitors in that it aims to create clips that match the way film and TV studios use Premiere Pro, its flagship video editing software. To that end, many of the features Adobe is highlighting involve feeding existing footage into a video model and asking it to create clips that correct or enhance footage taken in real-world scenes that didn’t come out quite right.
Adobe said the service will create five-second clips at 1080p resolution. While that’s shorter than the up to 20-second clips generated by OpenAI’s service, Adobe executives said most individual clips in most products are only three seconds long. Adobe says a user can create 20 clips per month for $9.99 and 70 clips for $29.99. That compares to 50 videos for $20 per month with OpenAI’s lower-resolution plan and OpenAI’s $200 plan, which can handle longer, higher-resolution videos.
Adobe is working on a Premium plan
Adobe is also working on a Premium plan for studios and other high-volume video users and will announce those prices later this year. Alexandru Costin, Adobe’s vice president of generative AI, said the company is working on 4K video and will focus on quality rather than longer clips.
“We really believe that great movement, great structure, great sharpness scheme, so that the actual clip looks like it’s a film, are more important than creating a longer clip that’s unusable,” Costin said.
